How to Price with Confidence as a Woman Entrepreneur

The Fear Factor: Why Women Undervalue Themselves

If you’ve ever hesitated to charge more, it’s likely because of one (or more) of these common fears: ❌ Fear of losing clients ❌ Fear of judgment (Will they think I’m greedy?) ❌ Fear of not being “worth” that price

But let’s flip the script: Undercharging is actually hurting your business. It leads to burnout, resentment, and—ironically—fewer high-quality clients. When you price too low, you attract bargain hunters who don’t truly value your expertise. The right clients? They expect to pay for quality.

How to Price with Confidence

💡 Step 1: Stop Thinking About Hourly Rates

Women often default to pricing based on time rather than value. But your clients aren’t paying for your hours—they’re paying for the transformation you provide. Whether it’s saving them time, making them money, or solving a major problem, that’s where your true value lies.

🌟 Action Step: Instead of charging per hour, price based on the results you deliver. For example, if your service helps clients increase their revenue by $10,000, charging $500 isn’t just fair—it’s a steal.

💡 Step 2: Do the Market Research—Then Own Your Number

It’s important to know what others in your industry are charging, but don’t let it dictate your worth. Many women entrepreneurs undercharge simply because they see others doing it.

🌟 Action Step: Research competitors, but instead of matching their prices, ask: What makes my offer different? Then set a price that reflects your unique value—not someone else’s insecurity.

💡 Step 3: Add Tax for Confidence (Yes, Literally!)

If your pricing still makes you nervous, add 20% to your original number. Most women entrepreneurs undervalue themselves, so by increasing your price slightly, you’re likely just getting closer to your true worth.

🌟 Action Step: Whatever number you think is fair—add 20%. Then say it out loud. Get comfortable with it. Own it.

💡 Step 4: Say Your Prices Without Apology

The moment of truth: a potential client asks, “How much do you charge?”

Many women respond with hesitation: “Uh, it’s $X, but I can be flexible…” Nope! That energy doesn’t scream confidence.

🌟 Action Step: Practice saying your prices with confidence. Stand in front of a mirror and say, “My price is $X.” No hesitation. No justifications. Just confidence.

Final Thoughts: You Deserve to Get Paid What You’re Worth

Confident pricing isn’t about greed—it’s about sustainability. When you charge what you’re worth, you can serve your clients better, invest in your growth, and actually enjoy your business.

At OhCFO, we help women entrepreneurs take control of their finances and step into their power. If pricing makes you anxious, let’s fix that together.

💬 What’s one pricing challenge you’ve faced? Drop a comment below!

🚀 Need expert financial support? Book a free consult with OhCFO today.